Hi there!

My name is Asif, and I can really help you or your business with many of my Marketing and Creating skills. Be it

What have you achieved from these domains?
A niche market(American Dad TV show fanbase) realised, and made myself known to them by posting original content through digital drawings. A lot of love and respect earned from the fans, and successfully converted a few into customers. Merchandise such as: Photo Frames, Greeting Cards, Google Photo Books, and Cushions rose the sales on asifakberali.ca.
While being at uOttawa, I had successfully sold professional images to brands such as, Pearson Education Canada, [need to add client names] via Getty Images.

Website: Revamped it to showcase what the Company is about, services offered, portfolio, team, clients’ reviews, and its social media presence. Implemented an open-source WordPress CMS (Content Management System) for cost-efficiency and manageability in the future.
SEO: Collected and Identified the SEO services the Company should focus on, what its competitors are offering and at what price. Broke down the per month fees for small, medium, and large organizations to $400, $700, and $1500 respectively.
For one of its clients, organized the products inventory on its revamped Shopify store in order to make the customer’s purchase experience more efficient. Eliminated duplicate entries so better SEO result can be yield. In total 48 products were created compared to previous 129 products.

Identified the potential target audience for OMEGA3 capsules, and developed marketing strategies in order to penetrate South-Asian market.
Redesigned the product’s logo and packaging to make it more appealing to the above market segment.

Reviewed the job applications for graphic designers at the initial stage, and further narrowed it down for the recruitment team.
Conceptualized and designed cover-pages for magazines.

Designed marketing communication tools such as, brochures, flyers, posters—to reflect organization’s goals and objectives in a learning environment.

Relevant Course and Group Projects:

Marketing Strategy
- Harley Davidson Presentation; A group project detailing the past, present, and predicting the Brand's future position in the industry.
- A detailed Marketing Plan for 'Because I am a Girl' campaign to increase Plan Canada's brand awareness.
Services Marketing
- Through observation and personal experience, I created a report on how GoodLife fitness (CF Rideau Centre) can close its service quality gaps. The gap between service quality expected vs. perceived.
Digital Marketing Technologies:
- Group project about Bridgehead Coffee; what digital-technologies the Company could implement, which business-processes will be improved, the benefits; brand perception, brand image, brand awareness, and ultimately increasing the revenues.
Strategic Management
- INTOPIA Simulation; An advance simulation consisting of every decision required for launching a product; production, financing, marketing, and sales etc., We did quite well as a group. Presentation link
Price, Planning, Promotion Practicum
- Johnsons Insurance Marketing Plan for uOttawa alumni. A group project consisting of a detailed campaign with other relevant marketing and communication tools; Presentation, Detailed Report, Marketing Communication Material
Market Research
- A group project for measuring Customer Satisfaction with uOttawa's Minto Sports Complex gym; formed a questionnaire, collected the data from the respondents, analyzed it, and then gave recommendations for improvement.

Photography, Graphics, Digital Content for Social Media Platforms

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